Ethical and Socially Responsive Business Essay Example | Topics and Well Written Essays - 750 words

Ethical and Socially Responsive Business - Essay Example This enables the restaurant to maintain high social and ethical standards in the society where it carries out its business. This implies the restaurant must be accountable for the negative effects of its operations on the government, suppliers, consumers, the civil rights groups and churches within a given jurisdiction. The restaurant is committed to safeguarding the environment from pollution from its own business. Moreover, it has embarked on the creation of good social relations with the society around its location in order to gain an understanding and gather information on the impact of the restaurant’s activities on the social environment (Chipotle Mexican Grill, Inc, 2). This restaurant is known to incorporate its stakeholders in the decision making process. This gives the community a chance to give a credible contribution with regard to the restaurant’s social responsibility. Social responsibility has enabled the restaurant to have strong influence within its loc ality given its participation in provision of externalities to the society. The restaurant code of conduct with regard to insider information applies to its business. The activities of this restaurant are many given its competitive advantage as a food industry leader. The entity receives credit from various customers but insider information must be kept the restaurant’s secret all the time. This enables the restaurant to access financial aid. Moreover, this serves as a sales and marketing technique because a financially stable enterprise is considered favorable when its success strategies are not exposed. According to Carroll and Ann, compliance to the safeguarding of insider information requirement contributes in the market liberalization hence enabling the consumers to make informed decisions (38). It is involved in the handling of consumer issues. This has made many consumers and other stakeholders to identify with the restaurant hence outstanding performance in the sellin g of its foodstuffs. Moreover, the code of conduct pertaining to harassment and sexual abuse of women ensures that women are protected and appreciated hence female customers of Chipotle restaurant have increased. This has increased the overall returns of the restaurant (Chipotle Mexican Grill, Inc, 2). The anti-discrimination regulation anchored in the code is also relevant in the running of this restaurant. This offers the customers protection against any intimidation based on race or tribe hence increasing the restaurant revenue. Hancock asserts that anti-discrimination gives the stakeholders of the restaurant concerned an assurance of the safety of their resources (67). The requirement of the code pertaining to sexual harassment also boosts the customer relationship within the restaurant given that women feel more secure and accommodated. This boosts the revenue because of the influx of many ladies into the restaurant. Integrity is another aspect which is vital in the restaurant. This aspect has a high correlation to thrive in the restaurant business. The workforce must act in utmost good faith at all times in order to realize favorable performance results at the end of the financial period of the restaurant. The management also must exhibit transparency and good stewardship of the economic resources entrusted to them by the stakeholders. According to Carroll and Ann compliance to this requirement results in productivity and

Global Marketing Assignment Example | Topics and Well Written Essays - 1500 words

Global Marketing - Assignment Example Culture is recognised to be an essential factor which imposes considerable impact upon the entire performance of the organisations (Lee & Carter, 2009; Bardhan & et. al., 2006). Culture is recognised to be an essential element on the basis of which the different magnitudes of human behaviour are determined. Culture comprises different elements that include belief, morals, knowledge, art and customs among others. These are various elements that depict the culture of a particular society. Moreover, culture is based on different macro environmental factors including social, economic, political and religious beliefs. In this regard, people of a society develop cultural values, behaviour and beliefs on the basis of the aforementioned factors (Soares & et. al., 2007). Culture is based on various concepts such as attitudes, values and ideas through which people perform various actions in a society. The cultural values and beliefs are usually shared amid the people of a society according to which individuals develop their ethnic values and purchasing behaviour (Belshek, 2004). Global marketing is often regarded as an appropriate strategy which adopt by business originations with the intention of conducting diverse operational functions effectively on a global context. Presently, there are various factors that can be viewed to be responsible for business organisations to execute their respective operations successfully in overseas business market segments. In this regard, these factors comprise minimised or unrestricted trade barriers, multilateral agreements in relation to trade activities and prevalence of common business market conditions. Culture is often recognised to play an imperative role in supporting the organisations towards making effective decisions. Business organisations, in order to execute their respective operational functions or activities efficiently in the worldwide market segments, are required to possess adequate knowledge in relation to fundament al and cultural values. In this respect, organisations having adequate knowledge in relation to cultural values will be able to operate their business operations with greater efficiency. It is worth mentioning that organisations, with appropriate understanding and knowledge about cultural values and beliefs will be facilitated with the opportunity of formulating along with executing effective marketing strategies towards the accomplishment of predetermined business targets (Vogt, 2013; Kotabe & Hesen, 2010; Gillespie & et. al., 2010; Lee & Carter, 2009). Culture should be considered in global marketing as the present business market scenario or the market conditions is recognised to be changing frequently due to several factors. The foremost factors for the change in the market conditions can be apparently observed as the development of new business markets and the preferences of global consumers that are likely to alter in relation to demographics along with expectations. It has be en viewed that the global marketing activities have changed due to the dissimilar cultural values along with beliefs that holds by the worldwide customers (Keegan, 2011; Lee & Carter, 2009; Passaris, 2006; Picard, 2004). Thus, it can be affirmed that the market conditions of global market are often predicted to remain much dependent